Working Women of Tampa Bay welcomes speaker & coach Kathy Pabst Robshaw of Spectrum Strategy Resources to our Hillsborough Power Lunch in September!
- The Ladder of Loyalty and creating advocates
- When the heck does my customer really want to buy? How… Continue reading
I talk with business owners all the time and the continual frustration is how much business they do not get in a certain time-frame; generally 30 days it seems! Lead generation and prospecting extraordinaire!
They fail to appreciate that clients have buying cycles; clients will research themselves into a frenzy …because they know can….and clients do not like to take risks! All too often the sales person has been busy identifying needs, talking solutions and… Continue reading
Michael’s article is clearly a very well thought out article and I found it very motivating and stimulating to read, as a small business owner! I think all of my clients-large or small-should read this and take it to heart. The person at the top should have their eyes open to be aware of whatever is touching their employees – was impacting their business life and personal life.
There… Continue reading
Lead nurturing is transparent with the real Salesman. You know, the one who delivers his sales figures monthly, who closes at a ridiculously high percentage, who knows everyone – wants REAL leads. A real lead in their eyes is the person who almost has their checkbook in hand and wants to buy from him because they know that your company can deliver what they need.
How do they know this then?
They know this because marketing has… Continue reading
The Marketing Cycle is all about that crucial role of nurturing prospects through their own channels of buying. No longer is marketing generating leads; strategic marketing and a best practice for marketing is to consider the customer’s buying cycle and to provide that customer with the right information at the right time. What is the right time? The buying cycle could be long or it could be quick – depending on your customer’s own needs… Continue reading
