Why does an FAQ work?
Your folks are used to seeing this everywhere they go, so they do tend to go right to that page. Research I read said it is the 2nd most visited site after the Home Page. That’s scary, but good to know. Isn’t it?
The first rule is to keep it simple. The FAQ page should not be something your designers play with. It needs to be easy to navigate… Continue reading
Whether you’re a one-man band or have an entire marketing team, it can be difficult to measure the effectiveness of your marketing activities. One common pitfall is failing to tie marketing to a relevant, measurable result. But by using
your organization’s mission, vision, and goals as a guide, you can elevate your marketing strategy and ensure that you set targets that make sense.
- –Consider your company’s mission and vision. All marketing efforts should support these—and convey these values… Continue reading
