Henry Ford reminded us, “If a man thinks he can do a thing or he thinks he cannot do a thing, he is usually right.”
What do you do when you attempt something and don’t initially achieve the results you are after? Do you think you can do it…and try again? Or do you think that you can’t do it and give up? If your beliefs are of the “can do” sort, you try again… Continue reading
Whether you’re a one-man band or have an entire marketing team, it can be difficult to measure the effectiveness of your marketing activities. One common pitfall is failing to tie marketing to a relevant, measurable result. But by using
your organization’s mission, vision, and goals as a guide, you can elevate your marketing strategy and ensure that you set targets that make sense.
- –Consider your company’s mission and vision. All marketing efforts should support these—and convey these values… Continue reading
Key Performance Indicators (KPI) can give you unprecedented insight into how effectively your business is running. But what really constitutes a KPI? In this series, we’ll look at some common misconceptions about key performance indicators, and how you can focus on the right ones for your business.
Myth #1: All metrics are key performance indicators.
Truth: Not all metrics matter to every business. In order to truly… Continue reading