Business Assessment, Process Development and Sales Solutions that Work
It takes perspective to see the big picture. It takes a skilled business development consultant to make a positive impact. Whether your company wants to improve customer engagement or employ effective sales scripts, we specialize in organizational assessment.
You can transform your business. We’ll take you through a structured evaluation process followed by the deployment of strategies and resources unique to your company and its goals. You’ll realize growth and prosperity by actualizing your business plan’s milestones. With our analyses and clear recommendations — you will succeed.
Understanding Marketing Objectives & Goals
Strategic Marketing for your business starts with a snapshot; one that depicts your brand and the market position of your products or services. It genuinely takes into account an overview of your business: what are its strengths; its weaknesses and opportunities? How can you improve customer service?
Our comprehensive interview process would not be complete without a determination of your ideal client profile and exactly what sales and marketing processes will attract and capture their attention. Combine this evidence with your historic, current and future sales and marketing goals and you’ll have a business development marketing template for success.
Assessment and Discovery
This fact finding phase uncovers every detail pertinent to your company’s strategic development.
The nut and bolts of your branding, your competition, your accessibility, your customer engagement process, your inquiry to sales ratio: it all gets pulled together into one dynamic matrix. This report will detail our findings and observations, highlight areas requiring the greatest attention, identify untapped markets and then outline a set of recommendations to achieve controlled growth.
With these specifics in place, we’ll clearly analyze how you can apply all this information…and plot the course.
Call it a roadmap or a plan, but your bottom line will call it a solution. This is the part of the process that aligns the resources necessary with specific action items to achieve identified goals.
When you have structured timelines and responsibilities assigned, the key players will have their targets in sight. All your goals and objectives and sales solutions will therefore be combined into a concerted achievement plan that takes into account actual limitations, as well as the skills and finances you require to grow your business.
Talent Assessment, Acquisition & Training
Throwing the ball to the person who’s going to catch it is the definition of success. That’s why we develop a model of the ideal organizational structure that will deliver! To get resources operating at their maximum velocity we’ll work with you on staff development to conduct a training assessment of the internal and external talent while cultivating the skills of each team member.
Your dream team may be comprised of your personnel, subcontracted services, or active resources from our company; but even after it’s identified we can design skills development in the form of interactive workshops, one-on-one coaching, or targeted mentoring. The spectrum of training can include everything from basic communications, to sales disciplines, to market strategic planning and management.
There are no limits when talent is on track.
Sales Process Re-engineering
The finest products and services go nowhere without effective sales strategies. That’s why we delve into the core of developing and implementing the best sales practices approach which includes branding consistency and messaging to pump up the volume.
We will help you implement a plan that will engage your customers, convert those sales opportunities, and effectively manage and track leads. All the while your business will be generating revenue and maintaining the all important long-term client relationships.
CRM System Implementation
What if you had a virtual dashboard to keep your business in control of trends and goals and clients? A Client Relationship Management System (CRM) will monitor your sales business development while enabling your company to get its arms around all those possibilities.
Successful sales organizations need to balance their ability to utilize technology while effectively tracking and managing their professional relationships. Who are your customers and how do you engage them? What information should you retain and how do you use it? How can you simply and effectively identify trends and achieve goals?
Our team is experienced in developing simple and sophisticated CRM systems. Whether you prefer paper filing or an electronic approach, we will work with you to develop the right CRM for your company. Stay in step and don’t lose sight of any potentialities – time is money.
Performance Metrics Program
Once your organization has its finger on the pulse of your client barometer, it’s essential that you incorporate accountability. The responsibilities of those individual contributions will create the momentum for your entire sales and marketing force.
By establishing Key Performance Indicators your company will set benchmarks of success. You can: document the sales process, identify improvement opportunities, and record trends predicated on your goals and the business development ratio for sales.
We’ll get you on track. Our business is to build yours.